Machine-learning together with deepfakery will exacerbate this problem as companies like Match will be able to use one’s profile information together with their ‘likes’ and saved profiles to generate profiles (esp. pictures) of men and women that targeted users are most likely to want to connect with. Despite their not being actual people, this will increase sales (as one needs to be a paid member to respond to messages) while providing nothing to users. Once again, technology allows the profit-motive to run wild (i.e., morally wrong).